AGRI-SIMPLE-2018 - CALL FOR PROPOSALS FOR SIMPLE PROGRAMMES 2018 – PROMOTION OF AGRICULTURAL PRODUCTS

OBJECTIVES OF THE FUNDING PROGRAMME The general objective of the information provision and promotion measures is to enhance the competitiveness of the Union agricultural sector. The specific objectives of the information provision and promotion measures are to:(a) increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union;(b) increase the competitiveness and consumption of Union agricultural products and certain food products and to raise their profile both inside and outside the Union;(c) increase the awareness and [...]