Belgian organism of certification with expertise in indoor air quality certification for household products looks for partners interested in the process

Short summary The Belgian SME is offering its expertise and know-how in certification for household products (air fresheners, cleaners, laundry products, etc) . The certification guarantees consumers the best available information on the emissions of products into indoor air. This score is requested by brands and is a key communication asset with an increase of the sales for the certified product by consumers. It is also a CSR and R&D solution. Partners are sought as a priority in Korea, Canada, USA,..

Full description Household products are not supposed to be touched or ingested. The impact that those products can have on health is linked to the emission of substances into the Air. Indoor air pollution represents a real problem since it can entail many health impacts, both for adults and children (and even foetus). Substances emitted by various indoor materials (ranging from cleaning products to pieces of furniture, floor covering, etc) stagnate in the increasingly airtight buildings, where increasing levels of insulation are a common practice today. This Belgian SME tackles this problem by offering its expertise and know-how in the indoor air quality certification process for household products (air fresheners, cleaners, laundry products, dishwashing liquid, wipes, candles, specific cleaners, insect repellants...). They help the brands and the consumers in navigating through all the different claims and labels. Their indoor air quality certification is based on more than 125 recognised national and international recommendations, standards, laws and regulations, including among others Occupational Exposure Limits (OEL) and World Health Organization (WHO). After certification (examination in independent & accredited laboratories, complete screening of ISO standards), brands receive a complete report and are awarded an indoor air quality label, along with annual quality controls. This label is a key communication asset and causes an increase in value perception and sales by consumers. This is a turnkey internal and external CSR strategy and a support in R&D and regulatory. The certification exists for consumer products, but also for professional cleaning products. The actual clients are mainly based in Europe and are - multinationals such as Reckitt Benckiser, Colgate-Palmolive, Henkel,... - Retailers brands (Private label) such as Leclerc, Intermarché,... - National brands such as Werner&Mertz, Bolton,... - Manufacturers suche as McBride, Sopronem - Professional cleaning brands. This Belgian company offers its expertise for long-lasting cooperation.

Advantages and innovations This indoor air quality certification service offered by the Belgian SME is unique on the market worldwide. There are other labels linked with the products being environment-friendly, recycled/recyclable, vegan, organic... but no other label certifying that the product ensures indoor air quality, which is a very hot international topic. The unique methodology, based on a large and extremely specialized database, can cover many types of certifiable categories of products, mainly consumer use cleaning products such as air fresheners, cleaners, laundry products, dishwashing liquid, wipes, candles, specific cleaners, insect repellents... Or professionnal products For certified products, market studies have shown consumers are ready to pay more (increase in perceived value) and more likely to buy (increase in propensity to buy) - with variations per countries. In the targeted countries (Korea, USA, Canada), indoor air quality has been assessed as very important for consumers. Since 2019, there are already more than 100 companies certifying products including biggest FMCG players, certified products are distributed in more than 30 countries and certified companies are located in 11 countries

Contact / source: NEXT EEN Widgets (europa.eu)